Because it uses the figure of the Latin American revolutionary hero, Che Guevara, Mercedes-Benz had to apologize. As a capitalist company, Mercedes-Benz has a limited unconscious with figures like Che Guevara is communist. In a presentation at the Consumer Electronics Show about the technological revolution that is being executed, Mercedes-Benz uses the figure of Ernesto Guevara, better known by the name of Che Guevara as a figure representing revolution.
Che Guevara photo
At the moment the percentage of Mercy Che photo, Argentine-born revolutionary who is known as a military leader, physician and author is illustrated by the famous pose. But the beret who used to have Mercy star logo in the middle. Though he almost certainly never wear any hat with the logo of Mercedes-Benz.
After the presentation, the Mercedes-Benz realized that it would invite a lot of horror, especially of Cuban activists or conservative politicians from various countries as well as anti-Communist activists.
So practically both the communist and anti-communist actions Mercedes-Benz is very potential to cause criticism. Moreover, the communist leaders used as promotional material for a company selling luxury cars like Mercedes-Benz capitalist.
“But if that’s the case, viva la Revolucion,” said Daimler CEO Dieter Zetsche as detikOto quoted by the Daily Mail, Sunday (01/15/2012).
Ernesto Guevara was born born in de la Serena in 1928. In 1954, he met Fidel Castro and both joined in the effort to overthrow the Batista government in Cuba. After Castro came to power, he pointed Guevara as head of the La Cabana Fortress. In 1966, Che tried to spark a revolution in Bolivia, but was captured and killed in La Higuera by the Bolivian army on October 9, 1967.
“Daimler does not condone the actions of the protagonist’s life or history or political philosophy espoused. We sincerely apologize to those who are offended,” said an official statement of the company.
che guevara, che guevara revolution, che mercedes, che guevara berets, che guevara mercedes, ernesto guevara, famous revolutionary photosTagged with: che guevara, latin american revolutionary, mercedes benz, political philosophy, technological revolution